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 Conference center feasibility with marketing plan development and implementation.
2002-2003
A large professional services organization retained Conference Center Consulting Group in order to determine the likely success of transitioning its conference center from a proprietary owner utilization to a "commercial market facility".
Our firm analyzed the property, evaluated the market, and assessed likely competitors. The result of this effort culminated in a decision to move forward as a "commercial market facility". Our firm prepared a detailed marketing and sales action plan, supported the recruitment of key personnel, assisted in the reorganization of operating departments, and trained the sales team.
Result
This comprehensive analysis and market "repositioning" resulted in the creation of a vigorous mid-market conference center.
2002-2003
An international provider of outsourced services sought to improve the revenue production of several conference centers in its portfolio.
Conference Center Consulting Group was retained to evaluate the marketing and sales processes, materials, and teams at each conference center.
Result
A new website was designed and deployed and new market positioning was developed with collateral materials to support the change. The sales force received training in both sales and negotiation strategies. On a weekly basis, marketing and sales associates conduct teleconference and video teleconference sales meetings with several of the properties.
Sales have increased at each property and renewals have significantly increased, as well.
Operator review and RFP and operator selection process.
2002-2003
A large international financial services organization retained Conference Center Consulting Group to evaluate the management and marketing practices of its conference center and to organize a process to evaluate potential operators. Conference Center Consulting Group developed an RFP, organized a bidder's conference, evaluated and analyzed the RFP responses, and provided senior management with both findings and recommendations.
Result
The center adopted Conference Center Consulting Group's recommendations for revised staffing and sales processes. It is anticipated that these improvements will result in significant gains in Gross Operating Profit.
2002-2003
A major insurer sought to select a software solution in order to manage its meeting room inventory within its corporate headquarters and adjoining buildings, as well.
A Conference Center Consulting Group associate with detailed knowledge of most "property management systems" analyzed the client requirements, organized several web-based demonstrations, and assisted in the selection of a software solution.
Result
Meeting rooms are efficiently reserved and a process has been established to clean, reset, and prepare meeting rooms with the appropriate furnishings and audio visual/technology support prior to the arrival of conferees.
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