Increase Revenues Revenues do not climb by accident, but often decline through inattentiveness to the details of optimum marketing and sales. We address both with sales department audits that offer effective actions to supplant challenges; concise marketing plans that never rest on a shelf; Internet strategies that don't require an advanced degree to implement; and sales education which increases prospects, secures more site inspections, and reduces discounting as the major focus of negotiations. If your conference center, hotel, or resort seeks external demand, we probably have effective processes for revenue building. Sales and Marketing Audits The first step to revenue improvement is a close look at sales and marketing. A marketing audit begins with the marketing plan. Samples of our inquiries are: Is the property positioning against each market segment logical? Are the most desirable segments receiving regular messages? How effective is the website? Is the property frequently discovered by planners unaware of it? Who are the most troublesome competitors? How can the property increase its market share? Our sales audits employ the same common sense approach. Since most meetings are "contested events", a top notch sales force is a requirement - not an option. We combine "shopping analysis" with a thorough review of metrics available in "Delphi" and other sales and catering systems. We then evaluate the team through the eyes of customers, prospects, and peers. (Customer and prospect interviews are conducted as "research" and without attribution to the particular property.) Our sales audit reports are micro in findings and "to-dos" and macro in results. The audit doesn't end with a report of problems and a bill. Every marketing and sales audit is accompanied by "remedies" - solutions that you can implement, quickly and efficiently. Building Effective Sales Teams When it comes to sales training, we wrote the book - literally. Our sales training programs form the basis of the conference center industry's curriculum offered by IACC (The International Association of Conference Centers). Simply put, we arm your sales team with the most effective tactics to defeat competitor properties, find more prospects, reduce rate reductions, and conduct winning site inspections. Our sales training is grounded in the realities of a tough competitive market, so there are no "ivory tower" quick fixes. We know which methods really work - and so will your salespeople. Hospitality Asset Advantage HAA's background at managing all types of properties helps us coordinate the efforts of the sales department with the operations team to maximize financial results for the owner. Sales and Marketing Audits Building and Training Sales Teams Sales and Marketing Plans Competitive Analyses Website Productivity Increasing Revenue Channels Reducing Rate Reductions Defeating Tough Competitors