Sales & Marketing Analysis The sales and marketing analysis (to include departmental audits) is separated into several elements. First, we conduct a "micro-analysis" of the sales process; site inspection, outbound contact, account follow-up, and rate reduction metrics are examined. Then a top to bottom marketing review including web metrics with a SEO analysis is completed. We evaluate the advertising "spend", direct marketing output and the various distribution channels. Marketing communications, promotions, conversion efficiencies and competitor share are also reviewed. When we're finished, you get a marketing and sales plan crafted to boost revenues immediately. We even "train your sales team" with content that has been continually refined and redeveloped during more than 25 years of success.