Strategic Planning Carpenters say "measure twice, cut once." It is our experience that an owner that is either committed to building a conference facility or already owns one needs to "measure twice" before taking further action and incurring additional expense. This is the purpose of strategic planning. A strategic plan is critical in establishing the direction of an organization. It begins with an honest assessment of your existing strengths, weaknesses, opportunities, and threats. With those facts as a foundation, a mission statement is developed, along with a clear vision of a successful future. Finally, key initiatives are created, along with the supporting actions that will drive results. The success of the plan is ensured by a skilled facilitator and a solid follow up process. We provide both.